How Does Out-Of-Home Advertising Work?

Out-of-Home (or OOH) advertising is media designed to grab people’s attention when outside of their home’s. The most popular format is billboard advertising however there is a wide range of options, many of which now boast digital components.

In this post, we look at what OOH is and how it’s used in airports to successfully boost exposure for brands.

What is OOH advertising?

OOH advertising is a broad term that describes any type of advertising that reaches the consumer when they are outside of their home. Examples of OOH ads include:

● Billboard advertising
● Airport Advertising
● Street furniture (bus stops, telephone booths, kiosks, etc)
● Transit advertising and wraps (trains, buses, taxis, cars, etc)
● Mobile billboards

The power of digital OOH

OOH is an attention-grabbing and non-invasive way of reaching consumers. With new technologies emerging such as mobile data and online tracking, it allows advertisers to reach consumers in a discrete, yet powerful way. Furthermore, as consumers become more desensitised to digital advertising, OOH becomes a powerful option when applied right.

Digital signage has allowed OOH advertising providers to penetrate niche environments; allowing them to target demographics that are otherwise hard to reach via traditional mediums.

Creating successful OOH advertising campaigns

To ensure your OOH advertising strategy is successful, you need to approach it with careful planning and precision. We live in a world that is ruled by technology. In order to have a successful OOH campaign, you should:

● Make your ads memorable and ideally shareable.
● Focus on high-traffic locations
● Keep it simple.

Why is airport OOH advertising important?

The advertisement opportunities available to airports via digital OOH signage are astronomical. This is all down to the large volumes of people that walk in and out of airports every day. People in airports tend to have a lot of downtime – we know all too well the need to kill time or find something to do before our next flight. This means consumers viewing airport OOH signage are receptive to creative and engaging messaging.

With air travel becoming cheaper and more accessible to people, airports are experiencing increased volumes of people. Airport OOH advertising provides a lot of benefits for brands as it’s accessible, affordable and reaches a captive audience.

As an advertiser, it’s important to create powerful and memorable advertising that captures the audience’s attention. Airport OOH is the perfect medium for this purpose.

Enquire with Bishopp for airport advertising

There are many possibilities when it comes to airport advertising. Luckily, the Bishopp team is here to help! Bishopp Airport Advertising is available in 18 Airport locations throughout New Zealand and Australia. We have a huge range of OOH advertising formats available, suitable for large and small businesses alike. Our team of Airport Advertising Specialists will tailor a campaign to you and your business.

Want to learn more? Get in touch.

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