Latest studies show Gen Z have more disposable income and brand affinity than previously thought and 78% have searched for information after seeing an OOH advert! That’s a lot of google searches.
This is why brand awareness is so important. Creative and eye catching billboard design will ensure your customers think of you first. To view more reasons why you need a billboard (if this hasn’t convinced you), visit https://youtu.be/5lDE37ZCm1Y
Source: The ‘Y Gen Z are Next’ report by Ooh!Media and Junkee. Surveying more than 3000 Gen Y’s (those born between 1995 and 2001), the report looked at social media patterns, online behaviour, news and current affairs engagement and data from data powerhouse Quantium.
“According to the study, Gen Z are willing to connect with brands and are positively influenced by marketing, particularly branded content via social channels and media. I shows that this generation is not saving for a house or a car, they are spending on life experiences.”
Read more at https://www.adnews.com.au/news/exploring-the-myths-around-gen-z#FQJHUctHjWfHtH9s.99
Source: Adnews