OOH most effective in driving online activity and impulse purchases

Maler Digital Signage have highlighted the recent Nielsen report reporting that Out of home (OOH) advertising is the most effective offline medium in driving online activity.

To complement such great results of the study, Maler have used our very own billboard to highlight the great creative by KFC that would surely drive business (pun intended) straight through the doors of the fast food giant.

Maler go on to report that:

• Nearly five in 10 US adults (46%) have used Google, Bing, Yahoo, or another Internet search engine to look up information after seeing or hearing something advertised on a billboard, bus shelter, or other OOH format in the past six months

• Nearly 40 percent have visited a Facebook page or posted a message on Facebook after seeing an OOH ad.

• Online activations including search, Facebook, Twitter, and Instagram activity generated by OOH indexes at about four times the expected rate given its relative ad spend.

• OOH drives social media activity particularly among millennials with 60% conducting searches while commuting to work, school or for leisure activities.

An analysis of 20 product categories measured in the study revealed that OOH has significant reach among consumers considering or making a purchase.

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If you’d like to contact us to get your message on a Bishopp billboard and take advantage of these incredible statistics for yourself, click here.