Success Story: Tannum Fitness Centre

Tannum Fitness Centre_Case Study

Local Gladstone business, Tannum Fitness Centre is a family-owned fitness and leisure centre providing multiple sport and leisure activities that cater to individuals, small groups and families. After 40 years of operation and substantial expenditure across newspaper, newsletter, radio and TV advertising that lead to little success, they came to Bishopp in 2019 wanting to try a different approach to advertising their business.

The business’s first location was on the main road between Boyne Island and Gladstone, which promoted Tannum Fitness Centre to both local residents and visitors to the Gladstone region. Then, after 3 years of seeing measurable success advertising with us, the business decided to re-evaluated their billboard location and further expand the campaign’s audience reach.

Their new location is an inbound site towards Gladstone CBD, situated on the main road between the airport and Kin Kora Mall. To measure the ROI of the billboard campaign, Tannum Fitness Centre purposely refrained from all printed and social media promotions for several months, confirming that there was an increase in sales following the change in billboard location. 

Trish Etherton, the co-owner of Tannum Fitness Centre, said “We are extremely happy with the results this campaign has yielded from the start; hence we have extended our contract for a further 3 years,” noting that “our dealings with the Bishopp team members have always been very pleasant, and Robert and his team at Bishopp Billboards make the whole process so easy.”

To learn more about how to optimize your business’ exposure through the power of out of home advertising, get in touch with our friendly sales team today