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Why Airport Advertising?

Airport advertising offers unparalleled effectiveness throughout every stage of the customer journey.

Airport advertising serves as an ideal platform for engaging a wide audience on a daily basis. Remarkably, 83% of frequent flyers notice airport advertising, with 3-out-of-4 associating airport advertising with high-quality brands. Billboards located in airports reach a diverse audience, with travellers from a wide range of age groups, ethnicities, and regions.

Unlike roadside advertising as an “at a glance” media, airport advertising provides a tangible presence that cannot be turned off or disregarded. With high dwell times, travellers exhibit a heightened level of attentiveness and recall towards advertising messages in airports. Additionally, airport advertising offers a variety of formats, including digital displays, traditional billboards, and experiential activations, allowing brands to tailor their message to the airport environment and the needs of their target audience.

8 Reasons You Need A Billboard

8 Reasons Why You Need A Billboard

Billboards consistently deliver more online activity per ad dollar spent than TV, Radio & Print. In addition, biometric research proves that consumers are 2x more alert and likely to act on the billboard campaign messaging. Are you ready to be discovered?

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Airport and out of home advertising has the power to create awareness, set an agenda, suggest and influence, convey a brand image, build credibility and attach an emotional response to your campaign.

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of frequent flyers notice airport advertising.

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of travellers are open to trying new products at the airport

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of travellers associate airport advertising with high-quality brands.

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0%

of people search for a product online after seeing an airport ad


Data courtesy of Clear Channel Outdoor and OOHMAA
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MADE YOU LOOK

As the #1 medium for brand awareness, out of home advertising is big, bold and larger than life. Airport advertising reaches passengers throughout their entire journey through the airport. They demand attention.

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REACH YOUR TARGET

Billboards are often the last advertisement viewed before the point of purchase and frequently provide much needed directional aid to travellers entering an unfamiliar area. Reach real audiences when they are most alert and receptive to your messaging.

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REINFORCE YOUR MESSAGE

Billboard advertising strategically complements your other media exposure. To expand your reach with the ultimate brand builder, Billboards are impossible to miss and reinforce your other advertising efforts.

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STRETCH YOUR BUDGET

Where other media provides only 30 seconds of exposure, billboards offer long-term, 24 hours, 7 days a week message visibility. No matter the size of the business, billboard advertising provides a cost-effective solution to increasing branding awareness.

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RECEPTIVE AUDIENCES

Biometric research shows people are more than 2.5 times more alert outside than compared to screen time at home. This alertness increases our ability to remember messages at a glance. Glance mediums build emotions as the subconscious emotionally responds to the environment.

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THE MULTIPLIER ROI EFFECT

Out of home advertising improves the return on investment of every advertising dollar spent on other media when you combine campaigns. So if you are serious about multiplying and expanding your reach, airport advertising must be part of your marketing strategy.