If you’ve been considering airport advertising to give your brand a boost, you’re probably wondering how much it’s going to cost. The truth is, airport advertising doesn’t have a fixed price—it depends on several key factors that can influence the cost. But don’t worry, we’re here to walk you through those factors so you can get a clear picture of what to expect.
How Long You Want Your Ad to Run
One major factor is how long you want your airport campaign to run. The longer your ad is displayed, the more cost-effective the campaign becomes. Whether you’re looking for a short-term promotion to coincide with a seasonal surge in travel or a long-term campaign to reinforce your brand’s presence, we offer flexible options to suit your marketing needs.
Advertising Format
Not all airport ads are the same, and the format and size you choose will impact the cost. At Bishopp, we offer a range of formats, from large digital screens that rotate multiple ads to static placements in key locations throughout the airports. Digital screens allow for dynamic, engaging content that can be updated in real-time without reprinting costs. Some of our airports also support 3D creative elements for a more immersive experience. You can find more information about the different advertising formats available at each airport by visiting this page.
Production Costs
Creating your airport ad goes beyond simply booking space. You also need to consider the costs of designing and producing the ad itself. Whether it’s crafting digital assets for our dynamic screens or designing a captivating static display, production costs are a key part of your budget. Bishopp’s in-house design team is ready to collaborate with you to create impactful ads, using models like AIDA to ensure your creative resonates. For those wanting to design their own ads, be sure to check out our creative guidelines to get started.
Passenger Impressions
A key factor in determining the cost of airport advertising is how many passengers will see your ad. This is often measured in “impressions”—the number of travellers passing by your ad. Airports with high passenger volumes, like major hubs, will have a higher price point but offer greater audience reach. We provide detailed data on foot traffic to help you choose the airport that aligns with your goals and budget.
Other Considerations
There are a few other elements that can affect the cost of airport advertising. Seasonal demand may raise prices during peak travel times, and certain premium locations within airports may require special agreements or permissions, which can influence pricing as well.
So, Is It Worth It?
Airport advertising can be a highly effective way to increase brand visibility, especially in a setting where travellers are more likely to be engaged and receptive to your message. Unlike some other ad formats, airport ads are consistently visible, capturing the attention of passengers as they navigate their travel experience.
With a strong presence in airports across New Zealand, Bishopp helps businesses create campaigns that make a lasting impression. Whether you’re a small local business or a major national brand, we’ll work with you to design an airport advertising strategy that fits your budget and achieves your objectives.
While the cost of airport advertising varies based on factors like location, duration, and ad format, one thing is certain: it’s a powerful way to get your brand in front of a captive audience. At Bishopp Airport Advertising, we’re here to help you explore your options and create a campaign that maximizes your investment.
Call us on 0800 422 699 or submit an enquiry to learn more.